VF Corp, the owner of 7 For All Mankind, Lucy, Splendid, and Ella Moss, among others, is bucking the recent trend among US apparel makers of holding back on spending and expansions, according to the Wall Street Journal. The largest apparel maker in the world by revenue, VF plans to go forward with a five-year plan that began in 2007 to reduce its reliance on department stores and open more of its own outlets. In 2008, VF drew 16% of its revenue from its own stores, and hopes to push that number up to 22% by 2012. The company's strong balance sheet allows it to take advantage of deals on store leases and puts it in a good position to snap up new brands to gain market share from its competitors