Shopkeepers' Nation

7 For All Mankind Arrives at Fashion Square in Scottsdale

7 For All Mankind's newest location opened it's doors today at Scottsdale's Fashion Square. The shop boasts a welcoming interior with beautiful copper paneling and chains which also draw attention to the stylishly dressed mannequins and chic merchandise.

The Galleria in Houston Welcomes 7 For All Mankind

 

 

The Galleria in Houston is now home to its very own 7 For All Mankind boutique, which opened last Friday, October 16th. In addition to carrying premium denim, sportswear and accessories for everyone, the store also provides on-site tailoring for any necessary alterations. No need for an extra trip to the tailor for that little waist or shortened hem!

Susan Kellogg Named President of VF's Contemporary Brands Coalition

 

 VF has named Susan Kellogg as President of its Contemporary Brands Coalition, where she will lead the company's 7 For All Mankind, John Varvatos, Ella Moss and Splendid brands.  Kellogg most recently served as CEO of Elie Tahari and brings more than 25 years of apparel and retail experience to the table.  Prior to her role at Elie Tahari, she held a variety of leadership positions at Liz Claiborne, and from 2004 to 2007 was responsible for overseeing the brands Juicy Couture, Laundry by Shelli Segal, PrAna, Ellen Tracy, and Dana Buchman.

7 For All Mankind Debuts at Ala Moana

 

 

7 For All Mankind recently opened its latest store at the Ala Moana Center in Honolulu.  This is actually Seven's second store in Hawaii - the first opened at the Royal Hawaiian Center in Waikiki this past January.  The store's clean lines and crisp white surfaces appear to be the perfect backdrop for Seven's collection of premium denim and lux-casual sweaters and tops.

7 For All Mankind's First Warehouse Sale

7 For All Mankind is hosting its first New York Warehouse Sale this weekend with sportswear and premium denim available at prices that can't be surpassed.  Details are below.

WHO:
The Warehouse Sale proudly presents the first official 7 For All Mankind Warehouse Sale

October 2nd, 2009 - Jeans start at $65
October 3rd, 2009 - Jeans start at $55
October 4th, 2009 - Jeans start at $45

WHEN:
Friday October 2nd, 2009 - Sunday October 4th, 2009
10:00 AM - 8:00 PM

WHERE:
Metropolitan Pavilion
123 West 18th Street, 5th Floor
New York, New York, 10011
(On 18th Street, between 6th & 7th Ave.)

Kierland Commons Gets a Seven

7 For All Mankind opened its newest retail location at Kierland Commons in Phoenix on Friday.  The store has a clean and classic design, featuring light floors and Seven's signature geometric zebrano wood fixtures.

7 For All Mankind Earns VF Excellence Award

 

The 7 For All Mankind Retail Team recently was honored by its parent company VF Corp with an Excellence Award for its commitment to expanding the brand’s retail stores and elevating in-store brand identity.  VF Corp is a $7 billion apparel powerhouse that oversees more than 25 brands.

 

During 2007, Seven For All Mankind opened its first two retail stores. The following year, the retail team opened 15 additional stores globally and developed four store concepts: flagship, mall, resort and outlet, projects that align with VF’s strategy to expand its direct-to-consumer business. The retail team also supports international store expansion and is committed to developing stores with superior product and visual merchandising and customer service.  By the end of 2009, 7 For All Mankind’s global retail footprint will include 62 stores in 18 countries around the world.

“Through their pursuit of excellence, members of our Retail Team have helped create a key channel platform, build brand awareness and contribute powerful revenue and profit growth to the brand,” said Topher Gaylord, President – Seven For All Mankind. “Their dedication has provided a powerful contemporary and premium shopping experience that excites consumers across the world.”

 

Aaron Battista, VP of Retail for 7 For All Mankind, accepted the award on behalf of the entire retail team.

7 For All Mankind Opens in Cabazon

 

7 For All Mankind has opened a store at the Cabazon Outlets near Palm Springs, making it their 20th retail location in the US and their 4th outlet.

Seven's WASH HOUSE Launches on Newbury Street

 

 

7 For All Mankind has opened up the first of its WASH HOUSE pop-up shops at 160 Newbury Street in Boston.  With a pared-down, retro feel, the 2,000 square foot space will showcase an edited assortment of 7FAM denim and sportswear for the next six months.

Aaron Battista, vice president of retail, said in a press release, "The 'WASH HOUSE' allows us to showcase the very best of what we can do – with a full array of washes and fits – in a fun, new shopping environment. The pop-up-shop is a great way to get the feel of a new market before opening a permanent store.”

Denim on a Winning Streak

Despite an 0.7% decline in year-over-year retail sales according to Goldman Sachs, sales of women's denim have increased to $8.03 billion in the past 12 months from $7.68 billion in the previous year, according to NPD Data.  While women have cut back on overall purchases, a combination of new trends and the versatility of the American classic have driven women to keep on buying denim at a similar rate as before the recession.  According to a survey done by Cotton Incorporated, fit is the most important feature that women consider when they purchase jeans (55%), followed by style (20%), and lastly, price (13%).  This is all good news for premium denim brands like 7 For All Mankind, who are rolling out stores across the country while many other retailers are contracting.