Agent Provocateur has been named in the top ten of the CoolBrands Top 500 for the second year in a row. Coming in at number 8 on the list, AP is the only apparel brand listed in the top ten.
The CoolBrands list is an extension of Superbrands in the UK, an organization focused on consumer opinion and branding which tracks the hottest brands chosen by independent resources each year.
Agent Provocateur has just launched its "Lessons in Lingerie" campaign starring Maggie Gyllenhaal. Visit the AP website to view the campaign and get a taste of the coolest apparel brand on the market.
In addition to Agent Provocateur, Dallimore & Co. had five other clients making the Top 500 CoolBrands List--7 For All Mankind, Anya Hindmarch, Farrow & Ball, Reiss, and Smythson of Bond Street.