Agent Provocateur's continuing growth was the subject of this article in WWD, which noted the anticipated launch of a Newbury Street store in October followed by a Chicago store on East Oak Street in November. The saucy British brand already has 40 stores worldwide and is poised to become a global upscale lingerie phenomenon. Joe Corre, one of the brand's co-founders (and son of Vivienne Westwood), also hinted at an upcoming four-phase ad campaign, which will feature a Season of the Witch theme for Fall. The campaign will be sure to get people intrigued, and in more ways than one - hidden within the visual for each phase there will be a clue to a riddle, and "the person who solves the four riddles will get an amazing prize," Corre promised.
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